On Friday, June 15, 2012, Nike’s announced its 2012 #BETRUE campaign, a series of shoes honoring Pride month. As part of their #BETRUE initiative, which was introduced in 1985, “BE TRUE 2012 celebrates the achievements of the New York City, San Francisco, and Portland communities as progressive leaders of LGBT life with city-specific footwear releases and accompanying hat and tee.”
The campaign contains three different sneakers, designed by Shawn Ormsby, each celebrating the style and culture of three cities with robust gay communities: New York city, San Francisco, and Portland.
Nike BE TRUE Air Flytop [SF] & Nike BE TRUE Air Royal [NYC]: Chosen for their low-profile, trend forward take on court footwear, each model features a mix of premium materials and utilizes a tailored color palette to create a crafted and wearable shoe. Both models are highlighted by their outsoles that feature a vibrant rainbow spectrum that spans from the left to right shoe.
The New York City Nike Air Royal is a sliver/grey high-top with a rainbow swirl design on the sole. The San Francisco Nike Air Flytop is a high-top style in sleek black leather, also with a rainbow swirl bottom.
Nike BE TRUE Lunar Flow [PDX]: The Nike Lunar Flow is a fresh take on a classic Nike running shoe. The model ties Nike’s modern fuse construction with a clean sport palette. Following the rainbow spectrum theme, this time the ROYGBV colors are printed onto the vamp mesh that spans from the left to right shoe, creating a striking rainbow gradient. Visually, this is the boldest of the three shoes with a bright punch of color for the Portland market.
BE PDX/ Nike Lunar Flow: Available at Nike Portland June,15 2012. $130.
BE NYC / Nike Air Royal: Available at Niketown NYC June 22, 2012. $120.
BE SF / Nike Air Flytop: Available at Niketown Union Square June 22, 2012. $140.